The original Kids Helping Kids® campaign
For more than 60 years, Trick-or-Treat for UNICEF has served as the original Kids Helping Kids campaign.
In 1950, children across America were inspired to collect coins for UNICEF to aid children abroad enduring the after-effects of World War II. It was not just a charity effort—it was a call to end the needless suffering of their more vulnerable peers around the globe. Since then, for generations of Americans, Trick-or-Treat for UNICEF has been a powerful way to make a difference in the lives of the world’s children.
Today, that mission is as urgent as ever.
- Send in your Trick-or-Treat for UNICEF contribution—so we can put it to work saving children's lives!
- Share your Trick-or-Treat for UNICEF stories and photos.
- Read the stories of children whose lives have been saved and improved with your help.
- Read stories of kids in the U.S. making a difference in the lives of other kids around the world.
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Established as one of the longest-running youth initiatives in America, with more than $164 million raised to date, Trick-or-Treat for UNICEF remains an inspiration for the young (and the young at heart) to further the cause of children everywhere. Hundreds of millions of kids and adults (including past presidents!), spanning three generations of Americans, have been part of Trick-or-Treat for UNICEF. Read how Trick-or-Treat for UNICEF began.
